AWARD NOMINATIONS 2025
AWARD CATEGORIES
From powerful storytelling in film, to purpose-led social media, innovative product design, and immersive on-ground experiences, we welcome entries across all media that serve a greater cause.
Explore the categories and find where your purpose-driven work belongs.
Branded Content & Entertainment
Influencer Marketing (if video-based)
Positive Change – Social Good: Brands (if executed via film)
Positive Change – Environmental (if executed via film)
New Product or Service Introduction (via TVC / video)
Social Media
Influencer Marketing
Media Innovation – Digital
Commerce & Shopper Marketing (Digital touchpoints)
Youth Marketing (Often digitally led)
Positive Change – Social Good: Brands (Digital-first campaigns)
Creative use – Print
Seasonal Marketing (print elements)
David vs. Goliath (print-led campaigns)
Media Innovation – Outdoor
Brand Experience (outdoor installations)
Seasonal Marketing (OOH)
David vs. Goliath (OOH-led campaigns)
Branded Content (Podcasts, radio integrations)
Media Innovation – Audio (if applicable)
Integrated Campaign
Sustained Success
Renaissance
Brand Experience
New Product or Service Introduction
David vs. Goliath
Positive Change – Environmental / Social
Youth Marketing
Seasonal Marketing
Product Innovation for Good
Sustainable Packaging Design
Inclusive / Accessible Product Design
Cause-Driven Packaging (for awareness or fundraising)
Creativity is the only infinite resource
WHAT WE STAND FOR
At Creativity for Purpose, we celebrate the power of ideas that do more than sell, they serve. Our vision is to spotlight campaigns that blend creativity with conscience, driving positive change while achieving marketing excellence.
These are non-adversarial awards that don't pit work against each other, but uplift and recognize those pushing boundaries for a better world. From gender equality to sustainability, inclusion, mental health, and beyond.
Join us in honoring creativity that doesn’t just win awards, it makes a difference.
OUR PROCESS
At Creativity for Purpose, our process is designed to be inclusive, transparent, and uplifting, not competitive. Here’s how it works:
Proactive Search
We scour the media landscape looking for marketing that is making a difference
Open Submissions
We invite agencies, brands, and individuals to submit campaigns that creatively address a social, environmental, or human cause.
Purpose-First Review
A diverse panel of industry leaders and changemakers evaluates entries based on creativity, authenticity, and positive impact, not just commercial success.
Recognition Without Rivalry
We don’t rank or pit campaigns against each other. Instead, we celebrate all entries that make a meaningful contribution through special highlights, features, and commendations.
Amplifying Good
Winning and honored campaigns are showcased across our platforms, helping them inspire others and create a ripple effect of purposeful creativity.